Let’s talk about distribution marketing. Distributed products often reach end-users through distributors and installers. How do we help them succeed? For distributors, we strengthen long-term partnerships with greater resources and major events, such as regional summits, showrooms and exhibitions.For installers who directly serve end-users, we focus on helping enhance technical expertise and ensure seamless after-sales support through communities and training. For end-users, it is important to create engaging events and experiences to foster loyalty, like pop-up events and influencer videos.Here are some best marketing practices of our distribution marketing. One of the outstanding cases is the Sungrow Club community and roadshows in Europe, which attracted over 6,000 installers to register for the club, and over 1,000 installers to participate in the roadshow in 2024.We also tried different kinds of activities for different target partners, as you can see on the right, influencer exposure, rugby sponsorship promotion, university-industry cooperation, etc.Now let’s shift gears to digital. Think about how you discover a brand today. You don’t walk into a store — you Google it. You see it on LinkedIn. You check out their website. So, digital marketing is how we stay visible and relevant online.Digital MKT leverages tools such as search engine optimization (SEO), content marketing, social media, search engine marketing (SEM), and email direct marketing (EDM) to engage with target audiences, promote brand or product information, spark interest, and ultimately drive sales.Unlike traditional MKT which relies on standardized models and formulas, digital MKT focuses on performance and attribution, using data analytics to gain deeper user insights. It requires continuous analysis and iteration tailored to the specific business and use case to achieve precise outcomes.SEO is all about helping people find us when they search. If someone types “best solar inverter for commercial use,” we want to appear on page one, not page five. To do that, we: Optimize our product pages with relevant keywordsTechnical alignment with the platform, and make sure our website is fast, mobile-friendly, and easy to navigate Publish useful images, blog posts, and whitepapers that rank well Or for specific periods, we purchase ad slots from platforms like GoogleIt should be based on a comprehensive understanding of customers, business priorities, and even competitors. And the higher we rank, the more people we reach, for free.